Made in Italy
2020 –
JUPITER is an Italian brand founded by Letizia, situated at the intersection of fashion and jewelry it focuses on new design approaches and aesthetic sperimentation.
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Made in Italy
2020 –
Letizia Bettoni is a jewelry designer based in Italy. Her work focuses on form, material, and process, often drawing from references in architecture, craft, and sculpture.
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Lake Iseo
2025
Casa Bettoni Iseo is a historic family villa on Lake Iseo, embodying a synthesis of tradition and genuine hospitality to foster a tranquil and inviting environment.
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Lake Iseo
2025
The Casa Bettoni logo draws from a floral fragment found on the original Ligurian tiles at the villa’s entrance. A minimal gesture that reinterprets memory through form, it anchors the identity in place, material, and inherited rhythm.
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Brescia
2025
La Sartoria occupies a historic church in Brescia, where expert craftsmanship engages with precious textiles to produce singular, bespoke garments.
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Venice, Carlo Scarpa
2024
A photographic exploration of the Negozio Olivetti in Piazza San Marco, capturing Scarpa’s work.
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Cremona
2025
A research-driven collaboration with Academia Cremonensis, focused on traditional violin-making, material reuse, and the expressive potential of wood craftsmanship.
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Possagno
2024
A series of photographs taken at the Gypsotheca – Museo Canoviano in Possagno, capturing the quiet strength of plaster forms and the soft interplay of light and space.
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Venice
2024
A visual project conceived for Jupiter in Venice, where photography, styling, and creative direction converge to stage the jewelry within the city's luminous and architectural atmosphere.
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Creative direction, photography & video
Formentera
2023
Developed in Formentera for Jupiter’s 2024 collection, this project explores the tactile and visual language of Onda and Nuvola — two design lines inspired by the fluidity of the sea and the softness of the sky. Through images and movement, the pieces emerge as forms shaped by nature’s rhythm.
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