Projects
Imaginary


JUPITER
Jewelry brand
Made in Italy
2020 –

JUPITER is an Italian brand founded by Letizia, situated at the intersection of fashion and jewelry it focuses on new design approaches and aesthetic sperimentation.

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Jewelry
Design process
Made in Italy
2020 –

Letizia Bettoni is a jewelry designer based in Italy. Her work focuses on form, material, and process, often drawing from references in architecture, craft, and sculpture. 

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Casa Bettoni
Historic family villa
Lake Iseo
2025

Casa Bettoni Iseo is a historic family villa on Lake Iseo, embodying a synthesis of tradition and genuine hospitality to foster a tranquil and inviting environment.

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Casa Bettoni
Logo design
Lake Iseo
2025

The Casa Bettoni logo draws from a floral fragment found on the original Ligurian tiles at the villa’s entrance. A minimal gesture that reinterprets memory through form, it anchors the identity in place, material, and inherited rhythm.

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Anna Renzi Brivio
Artisanal atelier
Brescia
2025

La Sartoria occupies a historic church in Brescia, where expert craftsmanship engages with precious textiles to produce singular, bespoke garments.

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Negozio Olivetti
Photography project
Venice, Carlo Scarpa
2024

A photographic exploration of the Negozio Olivetti in Piazza San Marco, capturing Scarpa’s work.

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Academia Cremonensis
Research project
Cremona
2025

A research-driven collaboration with Academia Cremonensis, focused on traditional violin-making, material reuse, and the expressive potential of wood craftsmanship.

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Museo Canoviano
Photography project
Possagno
2024

A series of photographs taken at the Gypsotheca – Museo Canoviano in Possagno, capturing the quiet strength of plaster forms and the soft interplay of light and space.

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JUPITER
Creative direction & photography
Venice
2024

A visual project conceived for Jupiter in Venice, where photography, styling, and creative direction converge to stage the jewelry within the city's luminous and architectural atmosphere.

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JUPITER
Onda & Nuvola
Creative direction, photography & video
Formentera
2023

Developed in Formentera for Jupiter’s 2024 collection, this project explores the tactile and visual language of Onda and Nuvola — two design lines inspired by the fluidity of the sea and the softness of the sky. Through images and movement, the pieces emerge as forms shaped by nature’s rhythm.

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